The origins of this real estate company date back over 50 years. As a key developer of apartments and condominiums in Toronto, Shiplake owned credibility but lacked brand presence among consumers. In the ever- competitive rental market, brand recognition is imperative. Our task was to rebrand Shiplake with a new corporate logo, website and signage program creating a resonant identity for contemporary consumers.
Developer & Property Management
Strategy, Branding, Art Direction, Environmental, Photoshoot and Website
Since the 1960’s Shiplake has been a pivotal developer in this Yonge and Eglinton neighbourhood. Informing the area rate payers was the mandate of this assignment. The agency worked with the various planning and design consultants to inform the neighbourhood of this proposed future purpose built rental complex by developing the a package that designed to influence their thinking.
Strategy, Branding, Collateral Material, Art Direction, Environmental, Website