The origins of this real estate company date back over 50 years. As one of the key developers of apartments and condominiums in the city of Toronto, Shiplake had tremendous credibility, however lacked a consumer presence. In the ever competitive rental market, key visibility through the various marketing channels is imperative. Our task was to rebrand Shiplake, beginning with a new corporate logo, website and signage program.
Developer & Property Management
Strategy, Branding, Art Direction, Environmental, Photoshoot and Website
Since the 1960’s Shiplake has been a pivotal developer in this Yonge and Eglinton neighbourhood. Informing the area rate payers was the mandate of this assignment. The agency worked with the various planning and design consultants to inform the neighbourhood of this proposed future purpose built rental complex by developing the a package that designed to influence their thinking.
Strategy, Branding, Collateral Material, Art Direction, Environmental, Website