Creating Brands for Brands Sake

We are a marketing and communications agency specializing in branding lifestyles across the real estate, hospitality and service industries for over 25 years. Our on-site, fully integrated creative/production team includes branding, web design, digital marketing, media planning/placement and social media. We believe for the sake of each campaign, successful branding demands a comprehensive approach rooted in a solid strategy, backed by experience.

The Things
We Do For Love

The creative process is at our core. By tapping into our various backgrounds across all platforms, we create award-winning campaigns that merge strategy with design built on experience and collaboration. “The only way to do great work is to love what you do”.

  • Branding
  • Creative / Art Direction
  • Go-To-Market Strategy (GTM)
  • Content Development
  • Media Planning
  • Media Buying
  • Reposition Strategy
  • Digital Marketing Strategy
  • Social Media Strategy
  • Market Research
  • Visual Identity
  • Print Collateral
  • Digital Media
  • Advertising
  • Packaging
  • Direct Mail Campaigns
  • Signage & Environmental
  • Exhibition Design
  • Point Of Purchase (POP)
  • Website Design
  • Programming & Development
  • Interactive Communications
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Video Production
  • Database Development & CRM
  • CMS Platforms
  • Digital Marketing

Behind The Image

Our team is our Culture. We are artists, designers, writers and directors, all individual in nature, bringing unique abilities to the collective table. Together we are big-picture thinkers, whose skills align on each campaign to create successful work that inspires us and delivers results. Behind each department leader is a group of professionals that specialize in their disciplines.

Clarence Poirier
- Clarence Poirier -
President and Strategist

Email Clarence
His title pulls no weight while trying to keep up with his daughters or cycling through wine country, but under his leadership the company has worked on hundreds of development projects over its 25 years. Clarence is an industry leader and innovator with numerous industry awards.

Yosi Shrem
- Yosi Shrem -
VP / Creative Director
Email Yosi

Design is his passion and Creativity flows through his veins, he tells us this everyday. Luckily, his work backs it up. Yosi’s ability to see what others overlook, coupled with award winning designs, adds fuel to any campaign. With over a decade in the field Yosi’s ability to merge the right graphic approach to the right ideas, has been an essential element of the Agency’s / Client’s success.

Marissa McCabe
- Marissa McCabe -
Account Director / Client Services
Email Marissa

In another life, Marissa might have been a private detective. She loves to dig through research, and has a habit of striking gold. With a background in advertising, media planning and design, Marissa tackles each project using a holistic, integrated approach. Dedicated to the success of each client, she collaborates with the creative teams to produce work that drives business results. In her free time, Marissa enjoys experimenting in the kitchen as much as relaxing with yoga.

Jeff McKean
- Jeff McKean -
Web Development & Management
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With a background in Fine Arts and New Media, Jeff brings a unique perspective to web development and all things online at P&B. He makes sure our client sites are pixel perfect, blazing fast, and Google and mobile friendly. Jeff's dull list of interests include commuting on his hybrid bike, reading about black holes, and watching Netflix in his hyperbaric oxygen chamber.

Simon Cane
- Laris Brauns -
Company Controller, Accountant
Email Laris

When Laris is not balancing the books, he is driving the course or hitting the slopes. With over 15 years of experience in accounting and financial reporting, he knows the ins and outs of the industry like the back of his hand. Attentive to every detail, Laris keeps the office running smoothly and a smile on everybody's face.

Brittany Hall
- Brittany Hall -
Production Manager
Email Brittany

Brittany is a passionate designer who will take any excuse to creatively express herself. Having studied graphic design in Halifax, as well as Germany and Spain, travel and languages have always influenced her. She loves to do ballet and yoga, and will not go a day without a tea and some good tunes.

Cause We Can

Together, we can do so much more. P&B were proud to provide a complete marketing initiative for the North York General Hospital and The Alzheimers Association fundraising events. We welcome you to contribute to or Cause together we can make a difference.

Memory Ball

The Agency’s chosen cause is Memory Ball. This 5 year collaboration between a young enthusiastic team of care givers that are dedicated to bringing awareness to Early On-Set Alzheimers has developed into a significant fundraiser for Alzheimer Society of Toronto. Our role as a facilitator to this group has been a very rewarding experience.

North York General Hospital
North York General
Hospital Fundraiser

As one of Canada’s Leading care facilities, the North York General Hospital has served the community well. With great pride the agency welcomed the opportunity to work on The Human Race fundraising drive.


We are very proud of our portfolio of past and present clients in the real estate, hospitality, financial and service industries.

Urban Capital
Standard Life
Pinnacle Internation
Monarch Group
Malibu Investments Inc.
HR Developments
Delisle Dental Group
Lash Group of Companies
Cranberry Village
7 St. Thomas
Emery Condominiums
Shiupong Group
Shiplake Properties
Winfield Residential
Northam Realty Advisors Limited
JC Clark Investments
The Goldman Group
Dev McGill
Alzheimer Society Canada
Bank of America
Fieldgate Homes
Tribute Communities
Rosehaven Homes
FRAM Building Group