The original urban site was home to a General Electric Factory. Our approach was to use this history as a benefit, not a liability. Utilizing a 50’s pop graphic approach, we added fun to what was a very grey area. Electric City paved the way for another 4 condominium buildings.
Condominiums and Townhomes
Branding, Collateral Material, Advertising, Art Direction, Illustrations, Environmental, Photoshoot and Website