This campaign was inspired by the insight that the more people age, the more their habits remain the same. To dispel the stigma attached to retirement homes, we created a playful campaign using actual residents as models while depicting Toronto’s hottest age-appropriate mid-town building. To date, The Dunfield is one of Toronto’s most sought after luxury retirement rental residences.
Retirement Residences in Toronto
Branding, Collateral Material, Advertising, Direct Mail, Art Direction, Environmental, Photoshoot and Website