Boathaus: the launch of an exciting Whitby neighbourhood. Located in south Whitby’s former industrial setting and minutes from the harbour, the location required a strong name that would identify an up-market, modern lifestyle. Our task was to add immediate land value through branding. Along with IBI Architects, we created a community now known as Whitby’s newest waterfront address. The strong identifiable theme and virtual reality sales office created an exciting buying experience.
McMurray Developments
Mid Rise Residential
Branding, Collateral Material, Environmental, Advertising, Website and Digital
boathaus.ca